99% of my ideas get killed.
But that doesn’t mean they’re done.

So Rather, how do you keep yourself and your business steady?

  • I realised that being boring is the biggest risk

  • I dreamed big and they just didn't dream yet

  • I told an uncomfortable truth about the brand or product

  • I ran into a labyrinth of opinions

My power skill skin

“To have elephant skin means you are
bold, sharp, forward-thinking,
and make things happen”.

Here’s one campaign I’m proud of,
but didn’t happen. Yet.

Defensie